Types of trademark units in India

August 14, 2022
By Advocate Chikirsha Mohanty

Trademarks in India can be registered in different forms like word marks, labels, logos, and device marks. One of the toughest decisions to make for one before registering a trademark is whether to register the mark as a word mark or as a logo.

Word Mark

This simplest of the three, the word mark refers to the brand name for example Reliance or Parle has trademarked only the word, it is known as a word mark. A word mark registers the word itself. Once a trademark is registered for a word mark, the applicant has the right to use and represent the word in any format or font which grants it wider protection including exclusive rights to the word as a whole and depict it in various formats regardless of its style for all the goods and services in respect of the mark.


A logo on the other hand gives one the right in the combination of images, design, and words taken together. For example, Apple, Mercedes, etc. If your business logo is easily recognized by the customers, you would want to file a trademark for that logo.
The protection given to the words in a logo mark is limited when compared with the standard word marks since the rights in a logo are only valid as a whole. So if one wishes to register a particularly designed appearance or a combination of stylized words and design, filing a trademark as a logo would be appropriate.

Logo Composite Mark

Usually, a brand name of a business constitutes both of words and logos for example Levi’s has an elaborate logo composite mark, which includes even the position of its label on the back of its jeans. And the best way to protect the intellectual property in such cases would be to file the trademark both as a word mark and as a logo. However, since filing multiple trademark applications is an expensive affair, it would be best to register the trademark as a word mark.
A separate trademark application for word as well as the logo should be filed to attain the broadest protection. But it may not be very economical for startup businesses. Hence, it is advisable to file the trademark as a word mark, giving one the next broadest protection against infringers.


These guides are not legal advice, nor a substitute for a lawyer
These articles are provided freely as general guides. While we do our best to make sure these guides are helpful, we do not give any guarantee that they are accurate or appropriate to your situation, or take any responsibility for any loss their use might cause you. Do not rely on information provided here without seeking experienced legal advice first. If in doubt, please always consult a lawyer.

Googling your legal issue online?

The internet is not a lawyer and neither are you.
Talk to a real lawyer about your legal issue.

Comments by Users

No Comments! Be the first one to comment.

Popular Trademark & Copyright Lawyers

Advocate H Gouri Shankar
Banjara Hills, Hyderabad
27 years Experience
Advocate Suksham Aggarwal
District and Sessions Court, Ambala
10 years Experience
Advocate Rajeev Nigam
Kanpur Nagar, Kanpur
29 years Experience
Advocate Bala Janaki
330 Thambuchetty Street, Chennai
38 years Experience

Related Articles

Connect with top Trademark & Copyright lawyers for your specific issue

Trademark & Copyright Law Articles

Trade Mark : Importance and Procedure for Registration

How to reply to a cease and desist notice in Trademark Infringement case

Intellectual property Rights in India

The Patents Act, 1970

User Reviews

LawRato LawRato LawRato LawRato LawRato 4.9 - 17 reviews

helpful in understanding the law

Nisha on May 04, 2023

nice work with the article.

Ranjit on Apr 27, 2023

very helpful

Satya on Apr 12, 2023

thank you for the information

Shruti on May 04, 2023

Very informative and a good read as well.

Dharmendra on May 10, 2023

Good work with the article. Solved all my legal queries. Regards.

Kamlesh on May 15, 2023

very good article. Please provide more information on the subject

Vikash on Apr 17, 2023

Excellent work. Very helpful for understanding the subject.

Madhavi on Apr 12, 2023

thanks for the information

Prashant on May 05, 2023

It’s a very nice article.

Ravi on Apr 18, 2023

good article. Can you share more detail

Hema on Apr 12, 2023

Very helpful for my legal case.

Kaushik on May 19, 2023

nicely written. Great work

Sonal on May 18, 2023

its very helpful on the subject

Sudha on Apr 20, 2023

needed a lawyer….what is the procedure?

Swati on May 08, 2023

nice article

Megha on Apr 21, 2023

The writer has explained the law perfectly.

Shashank on Apr 20, 2023