LawRato

Types of trademark units in India

August 14, 2022

Table of Contents

  1. Word Mark
  2. Logo
  3. Logo Composite Mark

Trademarks in India can be registered in different forms like word marks, labels, logos, and device marks. One of the toughest decisions to make for one before registering a trademark is whether to register the mark as a word mark or as a logo.


Word Mark

This simplest of the three, the word mark refers to the brand name for example Reliance or Parle has trademarked only the word, it is known as a word mark. A word mark registers the word itself. Once a trademark is registered for a word mark, the applicant has the right to use and represent the word in any format or font which grants it wider protection including exclusive rights to the word as a whole and depict it in various formats regardless of its style for all the goods and services in respect of the mark.


Talk to a Lawyer

Logo

A logo on the other hand gives one the right in the combination of images, design, and words taken together. For example, Apple, Mercedes, etc. If your business logo is easily recognized by the customers, you would want to file a trademark for that logo. The protection given to the words in a logo mark is limited when compared with the standard word marks since the rights in a logo are only valid as a whole. So if one wishes to register a particularly designed appearance or a combination of stylized words and design, filing a trademark as a logo would be appropriate.


Logo Composite Mark

Usually, a brand name of a business constitutes both of words and logos for example Levi's has an elaborate logo composite mark, which includes even the position of its label on the back of its jeans. And the best way to protect the intellectual property in such cases would be to file the trademark both as a word mark and as a logo. However, since filing multiple trademark applications is an expensive affair, it would be best to register the trademark as a word mark. A separate trademark application for word as well as the logo should be filed to attain the broadest protection. But it may not be very economical for startup businesses. Hence, it is advisable to file the trademark as a word mark, giving one the next broadest protection against infringers.



These guides are not legal advice, nor a substitute for a lawyer
These articles are provided freely as general guides. While we do our best to make sure these guides are helpful, we do not give any guarantee that they are accurate or appropriate to your situation, or take any responsibility for any loss their use might cause you. Do not rely on information provided here without seeking experienced legal advice first. If in doubt, please always consult a lawyer.


Googling your legal issue online?

The internet is not a lawyer and neither are you.
Talk to a real lawyer about your legal issue.

Comments by Users


No Comments! Be the first one to comment.

Popular Trademark & Copyright Lawyers


Advocate H Gouri Shankar
Banjara Hills, Hyderabad
28 years Experience
Advocate Suksham Aggarwal
District and Sessions Court, Ambala
11 years Experience
Advocate Bala Janaki
330 Thambuchetty Street, Chennai
39 years Experience
Advocate Ravi Jadhav
Koregaon Park, Pune
16 years Experience

Related Articles


Connect with top Trademark & Copyright lawyers for your specific issue

Trademark & Copyright Law Articles


Preserving and Prospering: The Advantages of Trademark and Copyright Protection for Small Businesses

Trade Mark : Importance and Procedure for Registration

How to reply to a cease and desist notice in Trademark Infringement case

Intellectual property Rights in India

User Reviews


LawRato LawRato LawRato LawRato LawRato 4.9 - 17 reviews
S
LawRatoLawRatoLawRatoLawRatoLawRato

A well written article.

Shilpa on Apr 09, 2024
V
LawRatoLawRatoLawRatoLawRatoLawRato

Helped a lot in understanding the law.

Vishnu on Apr 04, 2024
J
LawRatoLawRatoLawRatoLawRatoLawRato

amazing article

Jatin on Apr 08, 2024
T
LawRatoLawRatoLawRatoLawRato

how to contact a lawyer?

Tanvi on Mar 25, 2024
N
LawRatoLawRatoLawRatoLawRato

thank you for the article

Niti on Feb 27, 2024
P
LawRatoLawRatoLawRatoLawRatoLawRato

Understood the subject with clarity.

Prem on Mar 13, 2024
A
LawRatoLawRatoLawRatoLawRatoLawRato

great legal advice

Ashish on Mar 22, 2024
S
LawRatoLawRatoLawRatoLawRato

Good work with the article.

Sheetal on Mar 03, 2024
N
LawRatoLawRatoLawRatoLawRatoLawRato

good advice. Who can I contact for my legal issue?

Narayan on Mar 20, 2024
K
LawRatoLawRatoLawRatoLawRatoLawRato

Nice one.

Karan on Mar 12, 2024
A
LawRatoLawRatoLawRatoLawRatoLawRato

great content. Thanks.

Anurag on Apr 12, 2024
V
LawRatoLawRatoLawRatoLawRato

more info needed on the law

Virendra on Mar 16, 2024
S
LawRatoLawRatoLawRatoLawRato

Very nice article.

Shrikant on Apr 09, 2024
A
LawRatoLawRatoLawRatoLawRato

great advice. Thanks

Ahmed on Mar 09, 2024
K
LawRatoLawRatoLawRatoLawRatoLawRato

Good work with the article. Solved all my legal queries. Regards.

Krishna on Apr 05, 2024
S
LawRatoLawRatoLawRatoLawRatoLawRato

good article. Can you share more detail

Suraj on Apr 02, 2024
D
LawRatoLawRatoLawRatoLawRato

Excellent work. Very helpful for understanding the subject.

Dilip on Apr 11, 2024

VIEW ALL